--- title: "Central Social Hall — anvl creative" description: "A complete brand presence for a boutique hospitality experience" canonical_url: "https://anvlcreative.com/work/central-social-hall-brand-launch-campaign" meta: "og:description": "A complete brand presence for a boutique hospitality experience" "og:image": "https://anvlcreative.com/_og/d/c_Split%2Ctitle_Central%2BSocial%2BHall%2Cdescription_A%2Bcomplete%2Bbrand%2Bpresence%2Bfor%2Ba%2Bboutique%2Bhospitality%2Bexperience%2Cimage_~aHR0cHM6Ly9jbXMuYW52bGNyZWF0aXZlLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyNi8wOS9DU0hfYmlsbGJvYXJkX2V4cGFuZGVkLTEtc2NhbGVkLnBuZw%2Cp_Ii93b3JrL2NlbnRyYWwtc29jaWFsLWhhbGwtYnJhbmQtbGF1bmNoLWNhbXBhaWduIg%2Cs_wuE6lSUVfYkPjWH7.png" "og:image:height": "630" "og:image:type": image/png "og:image:width": "1200" "og:title": "Central Social Hall — anvl creative" "twitter:image": "https://anvlcreative.com/_og/d/c_Split%2Ctitle_Central%2BSocial%2BHall%2Cdescription_A%2Bcomplete%2Bbrand%2Bpresence%2Bfor%2Ba%2Bboutique%2Bhospitality%2Bexperience%2Cimage_~aHR0cHM6Ly9jbXMuYW52bGNyZWF0aXZlLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyNi8wOS9DU0hfYmlsbGJvYXJkX2V4cGFuZGVkLTEtc2NhbGVkLnBuZw%2Cp_Ii93b3JrL2NlbnRyYWwtc29jaWFsLWhhbGwtYnJhbmQtbGF1bmNoLWNhbXBhaWduIg%2Cs_wuE6lSUVfYkPjWH7.png" --- > Index of every page on this site: [llms.txt](https://anvlcreative.com/llms.txt) ## The Client Central Social Hall had spent more than a decade earning its place in Edmonton, two locations deep and a pandemic behind them. Now they were ready for a third, in the south-side neighbourhood of Ellerslie. We built the original brand ten years earlier and work with Central every day, so we knew the business as well as they did. This wasn’t a new client. It was a long partnership reaching its next chapter. ### The Problem The launch had to do two jobs at once. Announce a new location, and quietly steer the whole brand toward a more casual food-and-drink feel. A new neighbourhood meant a new audience, with its own age, its own rhythm, its own reasons to walk in the door. Opening the doors was the easy part. Telling the right people, in the right way, while nudging the brand somewhere new, was the real assignment.
Industry
Hospitality
Year
2023
Services
Brand Strategy, Brand Identity, Marketing
![Central Social Hall exterior](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_exterior001.jpg "Central Social Hall exterior") ***Location Exterior*** ![Central Social Hall Updated Logo System](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_logocomp002-1.jpg "Central Social Hall Updated Logo System") ***Updated Logo System*** ### **The Thinking** After ten years, a brand earns equity. It also picks up habits. The opportunity wasn’t to start over. It was to evolve what already worked into a system flexible enough to flex both ways, for the group as a whole and for each location on its own. Get that right and a third opening stops being a one-off. It becomes the moment the entire brand steps forward. ![Central Social Hall Newsletter](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_newsletter002-1.jpg "Central Social Hall Newsletter") ***Newsletter*** ![Central Social Hall Wallpaper](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH-1.jpg "Central Social Hall Wallpaper") ***Wallpaper*** ## Quote > *"A new location was the reason. Relaunching the brand was the opportunity."* ![Central Social Hall Posters](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_poster001-1.jpg "Central Social Hall Posters") ***Posters*** ![Central Social Hall Social Media Graphics](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_smposts-1.jpg "Central Social Hall Social Media Graphics") ***Social Media Graphics*** ![Central Social Hall launch flyers with "marks the spot" and "test drive Central" headlines and QR codes](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_flyers001-1.jpg "Central Social Hall Launch Flyers") ***Flyer*** ![Central Social Hall Text Marketing](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_textopen-1.jpg "Central Social Hall Text Marketing") ***Text Marketing*** ## **The Work** We ran the refresh and the launch in parallel without losing what made the original work. The refresh modernized the logo, signage, and materials on an identity system built to serve the group and the individual locations alike. That system carried every new piece forward, opening Ellerslie and relaunching Central in the same move. The campaign gave it a voice: “South is the New Central.” The line had one job, make it unmistakable that Central was coming to the south side. We pinned down the Ellerslie demographic from the area’s median age, businesses, and residential makeup, then ran an expansive media mix to land it. Print, digital, sponsored, direct mail, and radio. ## **The Result** Ellerslie opened to rave reviews and a community that took to it fast. The refresh gave the brand room to grow and the new location a reason to exist. A few years later, that strengthened brand helped position the entire group for a successful acquisition. The work didn’t just open a restaurant. It set Central up for what came next. ![Central Social Hall Billboard](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_billboard002-1.jpg "Central Social Hall Billboard") ***Billboard*** ![Central Social Hall Door Hanger](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_doorhangers-1.jpg "Central Social Hall Door Hanger") ***Door Hanger*** ![Central Social Hall Social Media Teaser Posts](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_teaserposts-1.jpg "Central Social Hall Social Media Teaser Posts") ***Social Media Teaser Posts*** **From strategy to execution,** ## *Let's get to work.* [Contact Us](https://anvlcreative.com/contact) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://anvlcreative.com/#website","@type":"WebSite","description":"ANVL is a strategic branding agency using the power of story to deliver better branding — for ambitious startups and established brands ready to grow.","name":"ANVL Creative","url":"https://anvlcreative.com","publisher":{"@id":"https://anvlcreative.com/#organization"}},{"@id":"https://anvlcreative.com/work/central-social-hall-brand-launch-campaign#webpage","@type":"WebPage","description":"A complete brand presence for a boutique hospitality experience","name":"Central Social Hall","url":"https://anvlcreative.com/work/central-social-hall-brand-launch-campaign","isPartOf":{"@id":"https://anvlcreative.com/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://anvlcreative.com/work/central-social-hall-brand-launch-campaign"]}]},{"@id":"https://anvlcreative.com/#organization","@type":"Organization","name":"ANVL Creative","url":"https://anvlcreative.com","address":{"@type":"PostalAddress","streetAddress":"Suite 206, 10441 124 St NW","addressLocality":"Edmonton","addressRegion":"AB","postalCode":"T5N 1R7","addressCountry":"CA"},"contactPoint":{"@type":"ContactPoint","telephone":"+17809701250","contactType":"customer service","email":"hello@anvlcreative.com"},"logo":{"@type":"ImageObject","url":"https://anvlcreative.com/icon.svg"},"sameAs":["https://instagram.com/anvlcreative","https://linkedin.com/company/anvl-creative"]},{"@id":"https://anvlcreative.com/work/central-social-hall-brand-launch-campaign#/schema/breadcrumb-list/1","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://anvlcreative.com/"},{"@type":"ListItem","position":2,"name":"Work","item":"https://anvlcreative.com/work"},{"@type":"ListItem","position":3,"name":"Central Social Hall"}]},{"@id":"https://anvlcreative.com/work/central-social-hall-brand-launch-campaign#/schema/creative-work/1","@type":"CreativeWork","description":"A complete brand presence for a boutique hospitality experience","keywords":"Branding, Marketing","name":"Central Social Hall","url":"https://anvlcreative.com/work/central-social-hall-brand-launch-campaign","creator":{"@id":"https://anvlcreative.com/#organization"},"image":{"@type":"ImageObject","url":"https://cms.anvlcreative.com/wp-content/uploads/2026/09/CSH_billboard_expanded-1-scaled.png","caption":"Central Social Hall \"South is the new Central\" billboard with a compass mark, announcing breakfast, lunch, dinner and happy hour"}}]} ``` ## Sitemap See the full [sitemap](https://anvlcreative.com/sitemap.md) for all pages.