--- title: "Royal Alexandra Hospital Foundation — anvl creative" description: "Surveying The Silence Report" canonical_url: "https://anvlcreative.com/work/awhf-surveying-the-silence" meta: "og:description": "Surveying The Silence Report" "og:image": "https://anvlcreative.com/_og/d/c_Split%2Ctitle_Royal%2BAlexandra%2BHospital%2BFoundation%2Cdescription_Surveying%2BThe%2BSilence%2BReport%2Cimage_~aHR0cHM6Ly9jbXMuYW52bGNyZWF0aXZlLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyNi8wOS9BV0hGc3RzXzAwMTAxLmpwZw%2Cp_Ii93b3JrL2F3aGYtc3VydmV5aW5nLXRoZS1zaWxlbmNlIg%2Cs_h20aD9YXe71tEZ4U.png" "og:image:height": "630" "og:image:type": image/png "og:image:width": "1200" "og:title": "Royal Alexandra Hospital Foundation — anvl creative" "twitter:image": "https://anvlcreative.com/_og/d/c_Split%2Ctitle_Royal%2BAlexandra%2BHospital%2BFoundation%2Cdescription_Surveying%2BThe%2BSilence%2BReport%2Cimage_~aHR0cHM6Ly9jbXMuYW52bGNyZWF0aXZlLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyNi8wOS9BV0hGc3RzXzAwMTAxLmpwZw%2Cp_Ii93b3JrL2F3aGYtc3VydmV5aW5nLXRoZS1zaWxlbmNlIg%2Cs_h20aD9YXe71tEZ4U.png" --- > Index of every page on this site: [llms.txt](https://anvlcreative.com/llms.txt) ## The Client The Alberta Women’s Hospital Foundation was born out of a simple, urgent observation: women’s health issues in Alberta had no real voice. Launched under the Royal Alexandra Hospital Foundation, AWHF set out to change that — raising awareness and funds for conditions that affected half the population but rarely made it into the conversation. ### The Problem Women’s health has a silence problem. Not because the issues aren’t serious — because they’re considered taboo. Conditions that affect mothers, daughters, sisters, and friends go undiscussed, underfunded, and underrepresented. AWHF’s annual report needed to name that silence directly, and make it impossible to ignore.
Industry
Non-Profit & Healthcare Services
Year
2022
Services
Branding, Marketing, Copywriting
![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHF_sts001.jpg "Surveying the Silence Book - Royal Alexandra Hospital Foundation") ***Surveying the Silence Book*** ![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHF_sts002.jpg "Surveying the Silence Book - Royal Alexandra Hospital Foundation") ***Surveying the Silence Book*** ![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHFsts_007-scaled-1.jpg "Surveying the Silence Book - Royal Alexandra Hospital Foundation") ***Surveying the Silence Book*** ### **The Thinking** ## **The silence wasn't just cultural — it was measurable.** AWHF’s own survey data showed that women consistently avoided discussing their health conditions, even with doctors. The insight was this: the silence itself was the story. Not the conditions, not the statistics — the fact that nobody was talking about them. If we could make people feel the weight of that silence, the data would land differently. ![Surveying the Silence Social Media Graphics](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHFsts_006.1.jpg "Surveying the Silence Social Media Graphics - Royal Alexandra Hospital Foundation") ***Social Media Graphics*** ## Quote > *"The silence around women's health isn't a gap in conversation. It's a gap in care."* ![Surveying the Silence Digital Art Campaign](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHFsts_005.jpg "Surveying the Silence Digital Art Campaign - Royal Alexandra Hospital Foundation") ***Digital Art Campaign*** ![Surveying the Silence Graphic](https://anvlcreative.com/_ipx/w_2560&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHF_surveryingthesilence.jpg "Surveying the Silence Graphic - Royal Alexandra Hospital Foundation") ***Surveying the Silence Graphic*** ## **The Work** ANVL built the Surveying the Silence campaign around the concept of absence — what goes unsaid, unasked, and unaddressed. The campaign used AWHF’s survey data not as a backdrop but as the centrepiece, framing each statistic as a direct consequence of silence. Every design decision reinforced the idea: white space, restrained typography, and language that asked the reader to sit with the discomfort rather than look away. ## **The Result** The report gave AWHF a campaign with a point of view — not just a data document, but a statement. It reframed women’s health as a conversation everyone had a responsibility to start, positioning AWHF as the organization leading that charge in Alberta. ![Surveying the Silence campaign posters for AWHF, with portraits naming premenstrual dysphoric disorder and pelvic floor dysfunction](https://anvlcreative.com/_ipx/w_5120&f_jpeg/https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHFsts_00101.jpg "Surveying the Silence Campaign Posters - AWHF") ***Surveying the Silence Posters*** **From strategy to execution,** ## *Let's get to work.* [Contact Us](https://anvlcreative.com/contact) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://anvlcreative.com/#website","@type":"WebSite","description":"ANVL is a strategic branding agency using the power of story to deliver better branding — for ambitious startups and established brands ready to grow.","name":"ANVL Creative","url":"https://anvlcreative.com","publisher":{"@id":"https://anvlcreative.com/#organization"}},{"@id":"https://anvlcreative.com/work/awhf-surveying-the-silence#webpage","@type":"WebPage","description":"Surveying The Silence Report","name":"Royal Alexandra Hospital Foundation","url":"https://anvlcreative.com/work/awhf-surveying-the-silence","isPartOf":{"@id":"https://anvlcreative.com/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://anvlcreative.com/work/awhf-surveying-the-silence"]}]},{"@id":"https://anvlcreative.com/#organization","@type":"Organization","name":"ANVL Creative","url":"https://anvlcreative.com","address":{"@type":"PostalAddress","streetAddress":"Suite 206, 10441 124 St NW","addressLocality":"Edmonton","addressRegion":"AB","postalCode":"T5N 1R7","addressCountry":"CA"},"contactPoint":{"@type":"ContactPoint","telephone":"+17809701250","contactType":"customer service","email":"hello@anvlcreative.com"},"logo":{"@type":"ImageObject","url":"https://anvlcreative.com/icon.svg"},"sameAs":["https://instagram.com/anvlcreative","https://linkedin.com/company/anvl-creative"]},{"@id":"https://anvlcreative.com/work/awhf-surveying-the-silence#/schema/breadcrumb-list/1","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://anvlcreative.com/"},{"@type":"ListItem","position":2,"name":"Work","item":"https://anvlcreative.com/work"},{"@type":"ListItem","position":3,"name":"Royal Alexandra Hospital Foundation"}]},{"@id":"https://anvlcreative.com/work/awhf-surveying-the-silence#/schema/creative-work/1","@type":"CreativeWork","description":"Surveying The Silence Report","keywords":"Branding, Marketing","name":"Royal Alexandra Hospital Foundation","url":"https://anvlcreative.com/work/awhf-surveying-the-silence","creator":{"@id":"https://anvlcreative.com/#organization"},"image":{"@type":"ImageObject","url":"https://cms.anvlcreative.com/wp-content/uploads/2026/09/AWHFsts_00101.jpg","caption":"Surveying the Silence campaign posters for AWHF, with portraits naming premenstrual dysphoric disorder and pelvic floor dysfunction"}}]} ``` ## Sitemap See the full [sitemap](https://anvlcreative.com/sitemap.md) for all pages.